Conceived and processed by two young Cameroonians, it occupies the front shelves in Made in Cameroon Shops.
Given that the kitchen is considered the powerhouse in homes, the meals that are made in it should be delicious with mouth-watering flavour that welcomes family heads and visitors, and attract children who ran away from food not only to eat but ask for more. It is said that some women’s cooking is not good enough as that made in restaurants reason some men eat out. However, the situated has been reversed in most homes thanks to a special seasoning known as Spicy. Produced by two young boys in their early 20s, they explained they had to venture into production to help themselves and their friends while studying at the University of Buea. Essono Belibi Théodore; Executive Director and Kamtchuing Fodjo Stephane; Financial Director of Société industrielle moderne du Cameroun (SIMC-Sarl) that produces Spicy brand, said they were motivated by poverty to venture into seasoning in order to make ends meet.
Young Theodore and Stephane who disclosed eating out was expensive, said with the use of spicy, they prepared delicious meal that last them three days, thus economising resources. From the start of the adventure, they raise FCFA 10,000, bought essential spices grinded and bottled in 0.5litres and sold to students but there was a problem since many students did not have refrigerators to store the wet seasoning from getting bad. They later went through pasteurisation before resorting to go powder. The powder version that started one year back has greatly improved in quality, quantity and packaging.
As young as they are, they produce 20,000 sachets of 8g per production session, offer 5 direct jobs and 20 indirect ones and counts some 500 distributors in the economic capital. Spicy that consist of chicken, fish and meat mixture, is also consumed in other regions by placing orders. They are working on how to extend their tentacles in other regions though some prospective distributors underestimate them because they are young. “With adapted machines and enough resources, we will do individual spices, be present in all kitchen-related products and cross the borders in five years”, they poised. Theodore and Stephane believe that entrepreneurship is do or don’t and since they are driven by passion, they reach for the stars.