Cameroons’ enterprises: Stiff Competition, E-Commerce On The Rise

Accueil / Les cahiers de l'entreprise / E-Business / Cameroons’ enterprises: Stiff Competition, E-Commerce On The Rise

Cameroons’ enterprises: Stiff Competition, E-Commerce On The Rise

13 août 2018 18:10

A 2017 study published by the National Institute of Statistics (NIS) show an increasing competition among Cameroonian and foreign products while e-commerce is also gaining grounds.

Competition between Cameroon public and private enterprises and foreign products is more prevalent within private enterprises and Limited Liability Companies (LLCs) which is in huge contrast with only 2/3 of State-owned enterprises in competition. These statistics are based on a study released by the NIS entitled « Annual Survey Of Enterprises (EAE 2017) Competition and E-Commerce». The study reveals that competition between enterprises is more severe in a number of sub-sectors of activities, specifically in the textile industry, hotels and restaurants. According to the study, the activity of enterprises is strongly threatened by competition from Asian products, particularly those from China. 25 per cent of the units have confirmed that competition from Chinese products is particularly severe while goods from the European Union are the third most threatened. Enterprises with prices below those of their competitors represent 38.6 per cent of the units, while, those with higher prices represent 20.8 per cent of the units in competition. As concerns e-commerce, the digital culture is observed more specifically in enterprises and its practice is gradually gaining ground. The advent of ICT has provided new opportunities to national enterprises in terms of management of external partners as well as their personnel. The (NIS) supports this idea in as much as almost all the enterprises with 96.8 per cent of these establishments affirmed using at least one computer in conducting their businesses. However, 45.5 per cent, less than half of personnel use a computer for business purposes. This percentage also varies depending on the sector of activity. In banks and insurance companies, it tends to be high with 88.9 per cent, information and communication field 79.8 per cent and low in wood industry 17.13 per cent as well as chemical industries 28.76 per cent. With regards to internet, the study shows 92.3 per cent of enterprises have internet connection, 70.5 per cent have websites, 30.7 per cent have user profile, and 9.7 per cent have websites for multi-media content sharing.

">

A 2017 study published by the National Institute of Statistics (NIS) show an increasing competition among Cameroonian and foreign products while e-commerce is also gaining grounds.

Competition between Cameroon public and private enterprises and foreign products is more prevalent within private enterprises and Limited Liability Companies (LLCs) which is in huge contrast with only 2/3 of State-owned enterprises in competition. These statistics are based on a study released by the NIS entitled « Annual Survey Of Enterprises (EAE 2017) Competition and E-Commerce». The study reveals that competition between enterprises is more severe in a number of sub-sectors of activities, specifically in the textile i...