End-of-year Season: Diverse Toys, Accessories For Brisk Business

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End-of-year Season: Diverse Toys, Accessories For Brisk Business

17 déc. 2018 10:04

Markets and shops are inundated during this period as businessmen are seizing the opportunity to make fast cash.

The end-of-year season characterised by Christmas and New Year’s Day celebrations amidst other festivities, presents a veritable moment for business. The Christmas season is a period of high demand of various items including children’s toys, electronics and other decorative items like “Christmas tree,” bells and jingles. These items which constitute a major source of entertainment for children during the festive season. The toys are designed to depict some fashionable items ranging from electronics, musical instruments, and automobiles amongst others. Decorative items are also being modernised to make them trendy and attractive for clients. The festive season which is traditionally characterised by high demand, is already on with businessmen upping their game with new marketing strategies. No one is indifferent as everyone wants to outsmart other competitors in the business. Thus, varied strategies to optimise sales have been adopted by supermarket managers, shop owners and individual traders on the streets. Most supermarkets this reporter visited in the nation’s capital, Yaounde, have adopted strategies to maximise sales. Discount prices, offering of gifts for items bought and after sales services constitute incentives to lure clients. In some shops, discount is up to 40 per cent. This, according to a Sales Manager in one of the shops, is to increase sales and clear their stocks. “Since instituting the discount at the start of December, sales have increased, he affirmed. Traders are also clearing their last year’s stock on giveaway prices especially with toys and...