Over 800 Local, Foreign Enterprises Seduce Clients

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Over 800 Local, Foreign Enterprises Seduce Clients

24 févr. 2022 15:17

The International Exhibition for Enterprises, SMEs and Partnerships is underway in Yaounde. For one week, hundreds of enterprises will showcase their goods and services to capture market shares.

After three years of blackout due to the coronavirus pandemic, the rendezvous for business operators of different categories is respected this February 19 to 27 for the 8th edition of the International Exhibition for Enterprises, SMEs and Partnerships dubbed PROMOTE. The venue is the Yaounde Conference Centre where over 800 national and foreign enterprises have converged to make brisk business. Though the international trade fair opened its gates on Saturday 19 February, the official opening ceremony chaired by the Minister of Trade, representing the Prime Minister, on Monday February 21 was heavily attended by dozens of cabinet ministers, CEMAC Commission President, heads of public and private enterprises as well as thousands of visitors.

Mounting the rostrum, the Minister of Trade, Luc Magloire Mbarga Atangana harped on the business opportunities abound at the international exhibition. While hailing the participation of international organisations like the United Nations, European Nations and CEMAC as well as foreign companies, Trade Minister equally saluted national companies and institutions which are playing a crucial role for the 20 years old business rendezvous.

Holding on the theme “The Industrialization of Africa, a key to the emergence of the Continent,” Minister Mbarga Atangana just like the previous speakers stressed on the niches to surmount the challenges of industrialization in Cameroon and Africa in general. The necessity for a change in paradigm to better address new challenges according to the government representative, is imperative in order to furnish the global market with a variety of goods and services of international standard. The eighth edition of PROMOTE is therefore an opportunity for creators of wealth to put in the limelight innovative ideas within the framework of the roundtable conferences for new experiences to be acquired which will make Cameroon a locomotive of growth in Central Africa. The theme, he underlined, is in line with the National Development Strategy 2020-2030 which has industrialization as one of its major pillars. It is also concomitant with the putting in place of the African Continental Free Trade Area which entails maximising advantages of industrialization and profound mutation of the economy. To him, PROMOTE is therefore a veritable avenue to bolster know-how and experience sharing in the domain of industrialization in view of imperatively transforming Africa into an eme...