I n a context where Western beauty standards are considered by many as the best, Salon de la Beauté Africaine (SABA); a beauty fair, is out to change the narrative. SABA was born out of a desire to celebrate and promote the natural beauty of African and Afro-descendant women and girls, by highlighting their specific hair and skin characteristics. Organised by Sylvia Thudor Ongono, the beauty fair aims to encourage self-acceptance, and create a space for sharing natural, authentic skincare products. “Our aim is not only to offer solutions adapted to black skin and textured hair, but also to help women regain their self-confidence by celebrating their unique beauty,” she explained. During the second edition of the beauty trade fair held in Douala, exhibitors showcased their know-how and enticed visitors with quality cosmetics products as well as fashion accessories like pieces of locally made jewelry, lady’s handbags, and shoes as well as unique quality dresses. The second edition of the beauty fair came with...
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