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“We Have a Duty to Develop Our Economy”

Samuel Kobi, CEO of Kobi Group Limited,

What shapes your daily operations at Kobi Group Limited? Believing that the govern­ ment cannot do everything means we must take grass­ roots initiative. We have a duty as Cameroonians to develop our economy. For us, this translates directly into how we engage with our supply chain. Since the company officially launched the transformation segment in 2025, we had already been in the domain since 2019. Having ample knowledge of the sector, we don’t just buy crops. We work hand-in-hand with farming communities across the South West, Nor­ th West, and West regions throughout cultivation and harvest. By securing 40% of our inputs from our own farms and 60% from local partner growers, we ensure that our growth directly supports the livelihoods of fellow Cameroonian farmers. How do you structure your production to overcome challenges in Buea? Operational constraints like electricity shortages, poor farm-to-market roads, and social instability require strict discipline. We’ve organized our workflow into a strict rhythm. We assemble our required raw materials from Tuesdays to Thurs­ days, execute processing and packaging intensively over the weekends when supply conditions are opti­ mal, and handle distribution the following week. When infrastructure falters, we rely on resilient scheduling and public transport networks to keep products moving to our customers. We equally have an app which can simply be accessed via a website where cus...

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